Media Contact:
Maritza Kelley, Director of External Affairs & Communications, communications@pfm.com
Arlington, VA, April 07, 2025 – PFM announced today that JoAnne Carter has assumed full CEO responsibilities. This completes the CEO transition announced on November 7, 2024, when then-CEO Dan Hartman decided to return to a direct client support role. At that time, the PFM board unanimously named JoAnne Carter, as the incoming CEO, who was then managing director and president of PFM Financial Advisors LLC (PFMFA).
“JoAnne has been with our firm for more than 30 years and will provide continuity in our purpose and focus on the public sector,” said Sergio Masvidal, PFM Board of Directors Chair. “JoAnne built and led the successful growth of our firm’s practice in Virginia and across the South. She has a deep understanding of the business lines we cover and the regulatory and compliance environment. She is a collaborative leader who will guide PFM forward in the best interest of our clients and the continued success of our firm.”
“Our firm was founded in 1975 to provide independent financial advice to the public sector,” said Carter. “Over fifty years, we pioneered and became the recognized leader in this practice area. Through market cycles and shifts in public policy, our uniquely knowledgeable team has guided our clients through the changes they faced. As PFM celebrates its 50th anniversary, we will maintain our unwavering commitment to helping our clients advance the public good in the communities they serve.”
Carter joined PFM as a financial analyst in 1992 and later went on to establish the firm’s Virginia financial advisory practice and lead PFM’s south region. Over three decades, she has advised state and local clients on billions in financings. As a partner, JoAnne has been an integral part of PFM’s leadership for more than 20 years. In 2021, she received the Lifetime Achievement Award from Virginia Women in Public Finance. She was named among the 2022 Trailblazing Women in Public Finance by Northeast Women in Public Finance and Bond Buyer.
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About PFM
At PFM, financial advisors and consultants partner with clients to transform their world. Our clients have individual needs, and our tailored advice reflects this. We have the flexibility to support the largest endeavors any client could contemplate with teams that maintain the camaraderie, collaboration, and creativity that define working with PFM. We combine superior financial advice, disciplined management, and ingenuity to build, power, move and educate.
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